National Business Research Institute Recognizes Rain Bird for Their Commitment to Employee Engagement

High levels of employee engagement earn Rain Bird a place in NBRI’s Circle of Excellence for the fourth year in a row.

Fri, 01/18/2019 - 15:47

AZUSA, CA (Jan. 14, 2019) – The National Business Research Institute (NBRI) has included Rain Bird Corporation, the leading supplier of irrigation products for residential, commercial, golf, and agricultural applications, into their Circle of Excellence for the fourth year in a row.  The NBRI Circle of Excellence Award recognizes organizations that place a high value on employee and customer engagement and commends the leadership of these organizations for their commitment to the Continuous Improvement Process.

Organizations selected for this honor have proven their dedication to their employees by conducting best-in-class survey research with NBRI to gather feedback from employees on numerous topics and taking action based upon the results. To be recognized by NBRI, an organization must score at or above Stretch Performance at the 75th benchmarking percentile when measured against their industry, or the organization must improve five or more benchmarking percentiles in total company score over the previous research study, a statistically significant amount.  

“This award is a result of Rain Bird’s dedication to measuring and improving their Employee Engagement,” said Dr. Jan G. West, Ph.D., CEO & Organizational Psychologist at NBRI. “It is no small feat to move an entire company’s score of customer loyalty or employee engagement five or more percentiles, or to reach Stretch or Best in Class Performance levels.”

“We are proud to have so many talented and innovative people at our company. Feedback opportunities like these help us continue to improve and keep Rain Bird among the best places to work,” said Ivonne Flores, Recruiting and Communications Manager at Rain Bird. “Engaged employees not only perform better at work but also have better work-life balance. At Rain Bird, we are always looking to develop the full potential of our people and communication channels like these help us understand how we can become better as an employer and as a company.” 


Based in Azusa, Calif., Rain Bird Corporation is the world's leading manufacturer and provider of irrigation products and services.  Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the globe.  Rain Bird has been awarded more than 450 patents worldwide, including the first in 1935 for the impact sprinkler.  Rain Bird and The Intelligent Use of Water™ are about using water wisely.  Its commitment extends beyond products to education, training and services for the industry and the community.  Rain Bird maintains state-of-the-art manufacturing facilities in the United States, China, and Mexico.


NBRI conducts Employee, Customer, and Market Research for businesses, and uses this data to help organizations leverage these human factors to make improvements to operations and strategy. With its extensive experience across all industries, NBRI’s research teams bring their clients a combination of deep industry knowledge and expert advice. NBRI’s mission is to help their Clients set new standards of excellence in their industries, and their product offerings, such as Root Cause Analysis, ensures their clients will focus on the most impactful issues.

For More Information Contact

Ivonne Flores
Rain Bird Corporation