OtO Expands Digital Presence with Amazon Store Launch
Azusa, CA., November 25, 2025, - OtO, which was recently acquired by Rain Bird, expanded its reach by launching an Amazon store in early September. OtO is a solar-powered smart sprinkler with app-controlled precision and weather-aware scheduling, making Amazon an ideal channel for shoppers looking for easy, eco-friendly lawn care delivered to their door. The store was completed in just 30 days through close collaboration between Rain Bird’s Consumer Products team and the OtO team.
With goals of driving both sales and brand awareness for the company, both the Rain Bird and OtO teams aligned on a shared strategy to create a streamlined, informative Amazon presence. The store was designed to educate customers through clear product specifications and performance details, such as OtO’s ability to irrigate up to 5,000 square feet with precision, while ensuring a user-friendly shopping experience.
Expanding into additional channels is vital for OtO’s future growth, and the Amazon store represents the first step in a broader diversification strategy. “Expanding into Amazon is a strategic move for us,” says Ali Sabti, OtO’s founder and CEO. “It’s a critical step toward reaching new customers where they already shop and building the foundation for future growth across multiple channels.” While Amazon is the first channel, it sets the stage for additional platforms to follow.
In just a few short weeks, OtO has already earned nine five-star reviews on Amazon, with customers appreciating the ease of setup and precise watering capabilities. One reviewer noted, “This product was easy to set up and easy to map your garden and or lawn for maximum watering efficiency. We quickly set up before leaving town and finally we were able to come home to a garden that was still thriving. No need to ask the neighbors to help.”
OtO is paving the way for smarter sprinkler technology, and with Rain Bird’s support, it is positioned for continued growth. To make adoption even easier, next-day delivery is now available for the OtO Smart Sprinkler on Amazon, along with a 35 percent discount through the end of December, giving homeowners a convenient way to experience the future of lawn care.
For more information about OtO, visit the new store on Amazon.
About Rain Bird
Rain Bird was founded in 1935 during California’s agricultural boom. Since the beginning, Rain Bird has produced and offered the industry’s broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments, and homes in more than 130 countries around the world. Our Mission at Rain Bird is to be the global irrigation industry leader by profitably providing defect-free, high-value products and services that promote the intelligent use of water for worldwide irrigation applications to achieve customer satisfaction by meeting or exceeding expectations.