Matt Prucinsky, director of engineering, design and development, was recently featured as an expert columnist in Green Industry Pros. In the article, he shares insight on the original Rain Bird brass impact sprinkler and how it has remained relevant since its invention in 1933. 

Prucinsky highlights the product’s ability to withstand tough, real-world conditions like inconsistent water pressure and difficult environments, and how it continues to set a standard for irrigation technology. He recalls that even after nearly a century, modern innovations still benefit from these same principles, especially as the industry focuses on lasting performance, sustainability, and simplified maintenance. 

“Innovation is often measured by speed: how quickly new features are introduced and how frequently systems are updated. Longevity challenges that mindset by emphasizing what endures, not just what changes,” Prucinsky says at the close of the article. 

“As the green industry navigates labor shortages, rising costs, and increased sustainability expectations, long-term system performance matters more than ever. Durable, reliable irrigation systems reduce waste, lower maintenance demands, and deliver consistent results over time. They support smarter resource use not just today, but well into the future.” 

Green Industry Pros is a specialized publication reaching over 64,000 industry professionals, primarily landscaping contractors and equipment dealers. Its combination of high web traffic and engaged audience makes it a powerful driver of purchasing behavior and overall industry direction.

Read the full article here: What 90+ Years of Irrigation Design Still Gets Right