TurfCare New Partner in Rain Bird Europe’s Ambassador Distributor Program
TurfCare, a trusted leader in sports turf management, recently joined Rain Bird Europe’s Ambassador Distributor Program. This agreement strengthens a long-standing partnership between the two companies, bringing advanced irrigation solutions to playing surfaces across Europe.
TurfCare provides agronomic solutions that have helped clubs and facilities across Europe achieve the best possible playing surfaces whether it’s football, rugby, cricket, or The Gaelic Athletic Association. Additionally, TurfCare has built a reputation for keeping playing surfaces in peak condition. Joining Rain Bird Europe’s Ambassador Distributor Program will not only highlight its achievements, but will provide it with trainings, priority access to low stock items, and early access to new products ahead of other distributors. This will create even more opportunities for the sports facilities that it serves.
“We are delighted to join the Rain Bird Europe Ambassador Distributor Program. It represents another strong step forward in our partnership with Rain Bird and will allow us to continue building long-term solutions that benefit irrigation contractors, end users, and the wider turf industry,” says Garreth Stears, TurfCare irrigation specialist. “For our customers, this translates into reliable access to cutting-edge irrigation technology and tailored solutions that support healthy, sustainable playing surfaces. The program strengthens our ability to respond quickly to customer needs while delivering value and innovation.”
As part of Rain Bird Europe’s Ambassador Distributor Program, TurfCare plans to partner with Rain Bird to launch a digital awareness campaign promoting Rain Bird’s digital sports brochure, alongside tailored irrigation system drawings for soccer, cricket, rugby, and The Gaelic Athletic Association. Additionally, with Rain Bird’s Champions are Grown Campaign, it will be able to showcase its solutions for teams and clubs within the sports industry.
“The Rain Bird Ambassador Distributor Program lets us work more closely with distributors to create initiatives that are tailored specifically to their needs,” says Michelle Bertocchi, UK and Scandinavia area sales manager at Rain Bird. “TurfCare doesn’t just sell products; it is working alongside its customers to solve challenges and create the best possible playing surfaces. TurfCare’s knowledge experience and commitment to serve make it a perfect fit for the program.”
With this strengthened partnership, Rain Bird and TurfCare will continue to set new standards for sports field irrigation in Europe, by combining advanced technology with on-ground expertise.