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The Intelligent Use of Water™

Decades before the term "water restrictions" became part of the common vernacular, we recognized the need to protect and efficiently use our world's most precious resource. The Intelligent Use of Water is Rain Bird's guiding philosophy and continues to influence all aspects of our business.

Anthony LaFetra (1940 - 2021)
Rain Bird Corporation

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At Rain Bird, we take our mission to be the global irrigation industry leader while promoting The Intelligent Use of Water™ very seriously, and we know that innovation is key to leading the way in our field. One of Rain Bird’s core values is our dedication to technological advances and innovation, and we’ve built a culture that encourages our employees to be creative and innovative in their work.
January 30th, 2022
Rain Bird has won the Irrigation Association’s New Product Contest in the category of Landscape Irrigation. While last year’s winner, the ESP-LXIVM controller, was a technological game-changer with advanced features, this year’s product goes back to the basics. Winning the IA’s 2021 New Product Contest for Landscape Irrigation was the new Flow-Indicating Basket Filter from our drip irrigation division.
January 28th, 2022
Rain Bird products and services empower our clients to customize their landscape irrigation systems to suit their unique requirements. The Rain Bird team has extensive knowledge of what our customers are looking for in their products, from what features and technology will serve them best to what laws and regulations their irrigation systems must comply with.
January 25th, 2022
Since developing the original horizontal action impact drive sprinkler in the 1930s, Rain Bird has been dedicated to the Intelligent Use Of Water. Our products are designed to reduce water waste with hardware and software monitoring, ultimately saving users time and money — and conserving water, too.
December 30th, 2021
At Rain Bird, our customers’ success is our success. That’s why customer service and customer orientation are core values for our work. As a long-time industry leader, our customers trust us to understand their needs, provide innovative solutions, and support them as they use our products with everything from logistics to tech. Our focus on our clients has driven us to pursue creative, effective irrigation solutions since our founding in 1933.
December 27th, 2021

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