Product Manager - Agriculture
The Product Manager - Agriculture is responsible for the Rain Bird Agriculture product portfolio as well as development and execution of innovation and product marketing strategies. The ideal candidate is a motivated self-starter with strong experience in marketing and innovation that is capable of insightful market analysis to identify the intersections of customer needs and white space opportunity. This person is expected deliver and execute a comprehensive product roadmap with the objective of expanding the Agriculture SBU’s product portfolio to creatively solve customer needs related to agricultural irrigation. We are looking for someone who has proven results with commercialization processes, building comprehensive go-to-market strategies, and working with internal and external cross-functional teams to drive success, and grow sales and share globally.
Success will be measured by results managing cross functional teams to drive product development and renovation initiatives while developing necessary marketing materials, on time and on budget, to meet revenue targets and solidify Rain Bird as the customers’ best choice.
- Lead the Rain Bird Agriculture product portfolio [existing and new] strategy to drive sales and market share in both established and new markets.
- Lead cross-functional new product development teams to deliver the highest quality products to the market, on time and on budget, and achieve revenue and margin targets.
- Be the key driver for innovation-related marketing research activities for Rain Bird Agriculture.
- Develop and execute a short and long-term [3-5 years] product innovation roadmap strategy with the objective of exceeding grower expectations for all crop categories across the globe.
- Responsible for the development of go to market strategy including the creation of sales and internal marketing materials with the objective of ensuring the successful new product launches.
- Champion a “quality first” orientation across the organization for the Rain Bird Agriculture products; ensure we maintain and improve on our industry-leading quality reputation.
- Build in-depth global knowledge of competitive share, positioning, and pricing programs to help drive sales and marketing strategies for new product initiatives.
- Prepare hard-hitting product presentations and conduct training for our sales force, distributors, & growers.
- Domestic and international travel to develop and maintain market knowledge (20-35%).
Minimum Qualifications:
- 8+ years of marketing and product development experience.
- Strong interpersonal, influencing, leadership and presentation skills.
- Ability to effectively prioritize many tasks and activities while delivering on-time.
- Ability to translate technical knowledge and information into engaging marketing and education materials.
- Experience with new product development using a Stage Gate process.
- Experience leading Marketing Research projects.
- Strong analytical skills, including the ability to convert large amounts of data to actionable insights.
- Experience with marketing and/or selling through B2B channels.
- Excellent analytical and computer skills (Microsoft Office, Outlook, Excel, PowerPoint).
- Undergraduate degree with an emphasis in business, marketing, or engineering.
DESIRED QUALIFICATIONS:
- Familiarity with mechanical manufacturing and plastic extrusion processes.
- Proven track record for success managing new product development projects.
- Proven track record for developing go to market plans and materials that drive sales.
- MBA degree with exposure to marketing and program management.
Salary range for candidates based in California: $172,000 - $259,000
Salary ranges include base salary and annual incentive bonus if applicable.
Exact compensation may vary based on skills, experience, and location.
Rain Bird is an Equal Opportunity Employer
Azusa, CA
United States