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For Immediate Release

RAIN BIRD LAUNCHES “PROJECT PRS” IN HONOR OF SMART IRRIGATION MONTH

Initiative aimed at educating and informing professionals and homeowners about the water-saving benefits of pressure-regulating irrigation system components

TUCSON, Ariz. (July 3, 2013) –-Most people are quite aware of the pressure-regulating products available for use inside the home, like showerheads and toilets. However, most are unaware of the availability and benefits of pressure-regulating products designed for outdoor use. Now, Rain Bird is launching a new initiative designed to educate and inform irrigation professionals and homeowners about the many water-saving benefits of pressure-regulating irrigation system components. The initiative, dubbed “Project PRS,” kicked off on July 1, 2013 as Smart Irrigation Month officially began.

“Rain Bird is the only irrigation system manufacturer to offer both sprays and rotors with in-stem pressure regulation,” said Shannon Geno, product manager for Rain Bird rotors. “We’ve tested these products outdoors in real-world conditions, and we’ve found that they can save significant amounts of water at sites with high or fluctuating water pressure. Smart Irrigation Month seemed like a natural time to launch Project PRS and get the conversation started nationwide so that more people can benefit from this technology.”

Project PRS is designed to engage both irrigation professionals and homeowners. A special website, www.rainbird.com/prs, will feature useful tools that explain the importance or pressure-regulating irrigation sprays and rotors. The site will include videos, a Twitter feed featuring tweets with the hashtag #ProjectPRS, water-savings calculators and site reports. The mobile-enhanced site will also feature a special online contest just for irrigation professionals.

Beginning July 1 and ending on October 4, 2013, contractors can enter the Project PRS contest by sharing data about sites where they’ve installed pressure-regulating components, with water-savings being the ultimate goal. Every other week throughout the contest, Rain Bird will announce a winner based on water savings from PRS technology to receive a $500 credit valid for use at their local Rain Bird distributor. Following the contest’s conclusion, Rain Bird will announce the names of the three finalists whose sites saved the most water thanks to the use of pressure-regulating sprays and rotors.

“Rain Bird will fly the three finalists to the 2013 Irrigation Association Show that will be held from November 6-7 in Austin, TX,” said Tom Kundrat, product manager for Rain Bird’s sprays. “We’ll announce the first place winner during a press conference at the show, and that person will receive a free trip to Cabo San Lucas, Mexico.”

Rain Bird will also host a Project PRS Facebook giveaway for homeowners during Smart Irrigation Month. Participants simply need to “like” Rain Bird on Facebook and complete a brief entry form. Each Friday during July, Rain Bird will randomly choose a winner from all contest entries. Winners will receive enough pressure-regulating sprays and rotors to upgrade their home irrigation systems.

“Irrigation contractors can do their part to spread the word about pressure-regulating sprays and rotors by encouraging their customers to enter the Facebook contest,” Geno added. “It’s a great way for them to educate their customers and promote themselves as water management experts.”

For more information about Project PRS, visit www.rainbird.com/prs. To learn more about the many products that Rain Bird manufactures for the residential, commercial, golf and agriculture markets, visit www.rainbird.com.

ABOUT RAIN BIRD CORPORATION

Headquartered in Azusa, Calif., Rain Bird Corporation is the world’s leading manufacturer and provider of irrigation products and services. From simple beginnings in 1933, Rain Bird now offers the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes, available in more than 130 countries. Rain Bird has been awarded hundreds of patents, including the first in 1935 for the impact sprinkler. Rain Bird’s philosophy called The Intelligent Use of Water® is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing facilities around the world. www.rainbird.com

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