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For Immediate Release

PHOENIX-AREA WATER CONSERVATION EXPO PROMOTES
RAIN BIRD’S ESP-SMT SMART CONTROL SYSTEM

Event attendees snatch up hundreds of ESP-SMT Controllers in less than four hours

PHOENIX, AZ (May 30, 2012) — Rain Bird’s ESP-SMT Smart Control System for residential and light commercial irrigation has become known for its ability to accurately and efficiently provide just the right amount of water to landscapes. Because of the ESP-SMT’s proven performance, the Phoenix area’s Salt River Project (SRP) recently promoted the controller by offering a discount to attendees of its annual Water Conservation Expo.

“When we designed the ESP-SMT, we took the complicated programming that had been used by golf courses for decades and put it into a user-friendly residential/light commercial controller,” said Jed Price, product manager for Rain Bird controllers. “We wanted to make it possible for contractors to offer their customers a controller that improves irrigation efficiency and reduces water waste. The fact that SRP has promoted this controller is just another confirmation that we were able to accomplish our goal.”

SRP provides electricity to nearly a million Phoenix-area customers, as well as nearly one million acre-feet of water annually to a service area in central Arizona. For the past five years, SRP has hosted a free Water Conservation Expo with exhibits displaying water and energy-efficiency information. SRP staff annually research smart irrigation controllers to determine which products to feature at the Expo.

“The purpose of the Expo is to help homeowners learn about saving water, which will save them money and conserve our precious water resources,” said Leeann Spahos, SRP’s water sustainability analyst. “Because up to 70 percent of household water use is used outdoors, SRP focused on outdoor water consumption.

The ESP-SMT’s extra simple programming, historical weather data, tipping rain bucket and online training video made it the right choice.” The ESP-SMT controller’s internal database includes over eight years of historical weather by zip code. As well, the ESP-SMT is the only controller on the market that incorporates on site rainfall amounts and temperature with the historical weather data to adjust watering on a daily basis. This is a key element of the ESP-SMT’s success, as the controller is able to calculate effective rainfall amounts to more accurately determine how much water is needed to maintain optimum soil moisture levels.

Rain Bird and distributor Ewing Irrigation Products, Inc. partnered with SRP to supply 500 ESP-SMTs at the Water Conservation Expo. Rain Bird also brought along staff members to provide product demos and training seminars during the four-hour event. A total of 470 controllers were purchased during the promotion.

“We were obviously very pleased that SRP recognized the ESP-SMT as an outstanding smart controller,” Rain Bird’s Price said. “Most importantly, we’re happy to help customers in central Arizona use less water and save money on their water bills, while still enjoying the benefits of a beautiful landscape.”

For more information about Rain Bird’s ESP-SMT Smart Control System, visit www.rainbird.com/esp-smt or call 1-800-RAIN BIRD. To learn more about the Salt River Project and the Water Conservation Expo, visit http://www.srpnet.com/water/smartirrigation.aspx.

ABOUT RAIN BIRD CORPORATION:

Headquartered in Azusa, Calif., Rain Bird Corporation is the world’s leading manufacturer and provider of irrigation products and services. From simple beginnings in 1933, Rain Bird now offers the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes, available in more than 130 countries. Rain Bird has been awarded hundreds of patents, including the first in 1935 for the impact sprinkler. Rain Bird’s philosophy called The Intelligent Use of Water™ is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing facilities around the world. www.rainbird.com.

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