Rain Bird Teams Up with
This Old House® To Design And Install
Cutting Edge Gray
Water Irrigation System
Recycled Water and Drip Irrigation Are Key Elements of The
Innovative System
Designed Exclusively For The Emmy Award-Winning
Series
GLENDORA, Calif., (January 13, 2006)– Rain Bird Corporation,
the leading manufacturer and provider of irrigation products
and services, is teaming up with the pioneer home improvement
series – This Old House® – to design a ground-breaking,
gray water irrigation system for the show’s first-ever
Contemporary-style project located in historic Cambridge,
Mass. Rain Bird’s irrigation system will run almost
exclusively on reclaimed water. In this case, rain runoff
captured during spring and winter storms will be stored and
then pumped out for irrigation during dry spells.
“Without a doubt, This Old House is the ‘gold
standard’ of home improvement shows, and we were more
than happy to take on the task of designing and implementing
such a complex and challenging irrigation concept for their
latest project house,” said Jennifer Riley-Chetwynd,
Corporate Brand Manager for Rain Bird. “We hope the
gray water irrigation system paves the way for heightened
awareness of the need for water conservation in the lawn
and garden and sparks discussion about how homeowners can
do their part to conserve our most precious resource.”
The defining elements of the system are two massive water
tanks, which hold a combined 2,500 gallons of reclaimed water
from rain and irrigation. The system will use practically
no municipal water and represents Rain Bird's commitment
to water conservation and The Intelligent Use of Water™ in
the lawn and garden industry.
This is not the first time the small screen has tapped Rain
Bird for their irrigation expertise. In 2005, Rain Bird designed
and directed irrigation installation for Discovery Home’s
hit home makeover program Garden Police. Rain Bird has also
been featured on ABC’s Extreme Makeover Home Edition
and other home improvement programs on HGTV and DIY Network.
“Smart water use is something that every homeowner
should implement in their own lawn and garden. Donating our
products and services to these programs is a great way to
make water conservation a point of interest for home improvement
enthusiasts everywhere,” added Riley-Chetwynd.
The installation of the gray water irrigation system is
scheduled to air nationwide during the first weeks of January
on PBS (check your local listings and/or www.thisoldhouse.com/tvschedule
for details).
ABOUT THIS OLD HOUSE
This Old House is produced by This Old House Productions,
Inc. for This Old House Ventures, Inc. and presented on
PBS by WGBH Boston. Executive producer is Bruce Irving,
senior
producer and director is David Vos, and producer is Deborah
Hood. Series founder is Russell Morash. Funding is provided
by Andersen Windows, Inc., GMC, The Home Depot, and State
Farm Insurance Companies.
This Old House is the No. 1 multi-media home enthusiast
brand, offering homeowners trusted information and expert
advice through award-winning television, a highly regarded
magazine, an information-driven Web site, a comprehensive
line of books, a DVD series, and live events.
ABOUT RAIN BIRD CORPORATION
Based in Glendora, CA, Rain Bird Corporation is the leading
manufacturer and provider of irrigation products and services.
Since its beginnings in 1933, Rain Bird has offered the industry’s
broadest range of irrigation products for farms, golf courses,
sports arenas, commercial developments and homes in more
than 130 countries around the world. Rain Bird has been awarded
more than 130 patents, including the first in 1935 for the
impact sprinkler. Rain Bird and The Intelligent Use of Water™ is
about using water wisely. Its commitment extends beyond products
to education, training and services for the industry and
the community. Rain Bird maintains state-of-the-art manufacturing
assembly facilities in the United States, France, Sweden
and Mexico. www.rainbird.com
Contacts:
Landon Cowan
The Pollack PR Marketing Group
310-556-4443
lcowan@ppmgcorp.com
Sarah Willnerd
Swanson Russell Associates
(402) 437-6411
sarahw@sramarketing.com
