Rain Bird’s Intelligent Use of Water™ video
PodCast series examines the “state of Outdoor Water
Conservation” through the eyes of Leading Environmental
And Water Conservation Experts
Recently Released Video Podcast Series Examines
Current Attitudes And Behaviors Shaping Water Usage Habits
And Public Behaviors In The Face Of A Looming Global Water
Crisis
AZUSA, CA (May 2, 2007) – Rain Bird Corporation,
the leading manufacturer and provider of irrigation products
and services, announced today the release of its Intelligent
Use of Water video podcast series examining public attitudes
and behaviors surrounding global water conservation. Filmed
during Rain Bird’s Intelligent Use of Water Summit
on December 31, 2006, in Pasadena, California, each of the
8 video podcasts feature remarks and presentations from a
diverse panel of scholars, landscape designers, municipal
directors and environmental organizations addressing the
current state of water conservation and the strategies needed
to conserve Earth’s most precious natural resource.
Established in 2004 as a forum to further define the relationship
between water conservation and landscape water use, Rain
Bird's fifth Intelligent Use of Water Summit comes on the
heels of a recent U.N. report predicting an eminent and devastating
global water shortage by the year 2025. The Intelligent
Use of Water Summit video podcast series addresses the need
for municipalities, corporations and governments to help
shape water usage habits through global and local water conservation
strategies, programs and initiatives.
Rain Bird’s free weekly Intelligent Use of Water video
podcasts are available for download on iTunes and at www.rainbird.com. The
series consists of 8 video podcasts, distributed weekly to
subscribers, and features the following presenters:
Denis Gourdeau, Water Management
Coordinator, City of Calgary Parks, Alberta, Canada
Denis discusses the technological advances that the City
of Calgary has put into place to conserve water, and it has
built up public support for their water conservation measures
and initiatives. Denis holds a post diploma in forest resource
technology and diploma in civil and structural engineering
from British Columbia Institute of Technology and several
IA certificates including irrigation designer, landscape
irrigation auditor and golf irrigation auditor.
Jim Trog, Central Control Irrigation Manager at Four Peaks
Drawing on his experience as the Central Control Irrigation
Manager at Four Peaks Landscape, Jim Trog presents his
perspective of water conservation in the real world and
discusses the challenges to water conservation in the first
of two podcasts. In the second, he discusses technological
advances available to contractors and consumers today that
can help conserve water on a local scale.
Leslie Tait, Thames Water - UK
In this first of two Podcasts, Lesley explains the drought
conditions Thames Water faced in London last summer. In
the second part of Leslie’s presentation, she details
Thames Water’s marketing campaign aimed at reducing
the public consumption of water. Lesley has a bachelor
of science in chemistry and environmental science from
the University of Southampton and a master’s degree
in environmental management from Imperial College, London.
Michael Glassman, Co-Host of Discovery
Home’s Garden
Police
An award-winning landscape designer and co-host of Discovery
Home’s landscape makeover program Garden Police, Michael
Glassman provides ways that homeowners can save water by
modifying their landscape design.
Robert Glennon, Professor of Law and Public Policy, Rogers
College of Law at the University of Arizona
In this first of two Podcasts featuring Robert’s remarks,
he sets up the problems we all face with the growing shortage
of water. Robert is a professor of law and public policy
in the Rogers College of Law at the University of Arizona.
Robert has authored many books, articles and other papers
on water resources and lectures widely around the United
States. In the second part of his presentation, Robert
discussed ways in which governments and municipalities can
reduce consumer demand for water and avert a global water
crisis.
Dave Johnson, Director of Corporate Marketing, Rain Bird
Corporation
Dave Johnson outlines the leadership role Rain Bird is taking
raising awareness of the need for water conservation through
the Intelligent Use of Water initiatives and programs.
To subscribe to the podcasts, visit the Apple
iTunes Website. If
you would like to receive a printed summary of the presentations,
please contact Landon Cowan at 310-556-4443 or via e-mail
at lcowan@ppmgcorp.com.
ABOUT RAIN BIRD CORPORATION
Based in Azusa, CA, Rain Bird Corporation is the leading
manufacturer and provider of irrigation products and services.
Since its beginnings in 1933, Rain Bird has offered the industry’s
broadest range of irrigation products for farms, golf courses,
sports arenas, commercial developments and homes in more
than 130 countries around the world. Rain Bird has been awarded
more than 130 patents, including the first in 1935 for the
impact sprinkler. Rain Bird and The Intelligent Use of Water™ is
about using water wisely. Its commitment extends beyond products
to education, training and services for the industry and
the community. Rain Bird maintains state-of-the-art manufacturing
assembly facilities in the United States, France, Sweden
and Mexico. www.rainbird.com
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For More Information Contact:
Media Contact:
William Ostedt
The Pollack PR Marketing Group
310-556-4443 wostedt@ppmgcorp.com
