LEADING WATER CONSERVATION EXPERTS TO CONVENE IN PASADENA, CALIF. ON FINAL DAY OF 2007 FOR RAIN BIRD’S EIGHTH INTELLIGENT USE OF WATER™ SUMMIT
Panel Of Experts To Ring In The New Year By Providing Perspective and Insight On The Current and Future State of Outdoor Water Conservation
AZUSA, CA (December 7, 2007) - Rain Bird Corporation, the leading manufacturer and provider of irrigation products and services, today unveiled its panel of experts for The Intelligent Use of Water Summit VIII, A Look at Global Conservation Initiatives and Strategies: Leading By Example. Scheduled for December 31, 2007, in Pasadena, Calif., the event will convene leading environmental and water conservation experts at the Pasadena Hilton from 2:30 pm to 4:30 pm for a discussion focused on water conservation initiatives and strategies relating to landscape irrigation.
Dan Stark, Executive Director of the American Public Gardens Association (APGA), will moderate the symposium and will lead a panel discussion in which each panelist will share his or her professional contribution toward furthering outdoor water conservation.
The panel members are:
Mike Binns -
Regional Landscape Director, Camden Living (Houston, TX)
Roger Cook -
Landscape contractor, This Old House (Burlington, MA)
Marty Eberhardt -
Executive Director of The Water Conservation Garden; Recipient of the 2007 Intelligent Use of Water Award (El Cajon, CA),
Steve Windhager -
Director, Landscape Restoration, Lady Bird Johnson Wildflower Center; Sustainable Sites Initiative product development committee member (Austin, TX)
David Zoldoske -
Director, Center for Irrigation Technology (Fresno, CA)
Prior to the start of the New-Year’s-Eve Day summit, Rain Bird will officially present panelist Marty Eberhardt with an award check for $10,000 in recognition of The Water Conservation Garden being named winner of the 2007 Intelligent Use of Water Award earlier this year.
"Water conservation on a global level has become an increasingly important issue, and as the world’s water is a finite resource, both homeowners and businesses must learn to protect our limited water resources all year round - not just during droughts,” said Rain Bird Corporate Marketing Director Dave Johnson. “In putting together a panel of experts who are considered leaders in water conservation and by rewarding the achievements of The Water Conservation Garden, we aim to raise awareness of this important issue and inspire others to take action.”
Established in 2005 as a forum to further define the relationship between water conservation and outdoor water use, Rain Bird's eighth Intelligent Use of Water Summit will build upon the success of the previous seven Summits by featuring five professionals who are “leading by example.” Their contributions to reducing outdoor water waste have encouraged others to follow suit and have raised awareness of the need to conserve this precious resource.
In addition to hosting the bi-annual Summit, Rain Bird devotes significant resources to its Intelligent Use of Water public education campaigns, which include: The Intelligent Use of Water Award; a series of white papers; public service announcements; membership on the Alliance for Water Efficiency and the steering committee advising the U.S. Environmental Protection Agency (EPA) on its WaterSense product labeling program; The Intelligent Use of Water Film Competition; partnerships with non-profit organizations; development and support of elementary and middle school curriculums; and participation in the Tournament of Roses Parade®, an annual worldwide stage to communicate the need for water conservation.
This is the fourth Summit that coincides with Rain Bird’s participation in the Tournament of Roses Parade in Pasadena. Other venues have included: Aix-en-Provence, France; Tucson, Ariz.; Madrid, Spain; and Arcadia, Calif.
The two-hour summit will conclude with a question-and-answer session with the audience. The panel discussion is open to the public, and transcripts and photos will be available following the event.
Please contact William Ostedt (wostedt@ppmgcorp.com) for information regarding the Summit and/or to obtain media credentials.
ABOUT RAIN BIRD CORPORATION
Based in Azusa, CA, Rain Bird Corporation is the leading
manufacturer and provider of irrigation products and services.
Since its beginnings in 1933, Rain Bird has offered the industry’s
broadest range of irrigation products for farms, golf courses,
sports arenas, commercial developments and homes in more
than 130 countries around the world. Rain Bird has been awarded
more than 130 patents, including the first in 1935 for the
impact sprinkler. Rain Bird and The Intelligent Use of Water™ is
about using water wisely. Its commitment extends beyond products
to education, training and services for the industry and
the community. Rain Bird maintains state-of-the-art manufacturing
assembly facilities in the United States, France, Sweden
and Mexico. www.rainbird.com
Contacts:
William Ostedt
The Pollack PR Marketing Group
310-556-4443
wostedt@ppmgcorp.com
