RAIN BIRD’S FIFTH INTELLIGENT
USE OF WATER™ SUMMIT
TO RING IN THE NEW YEAR WITH AN EXAMINATION OF PUBLIC ATTITUDES
AND BEHAVIORS SURROUNDING GLOBAL WATER CONSERVATION
International Panel Of Water Experts
To Convene In Pasadena, Calif. On The Final Day Of 2006
To Address The Current State Of Outdoor Water Conservation
Worldwide
December 31, 2006, 2 p.m. to 4 p.m.
Hilton Pasadena - Pasadena, Calif.
GLENDORA, CA (December 4, 2006) - Rain
Bird Corporation, the leading manufacturer and provider of
irrigation products and services, announced today its panel
of experts for The
Intelligent Use of Water Summit V, Global Conservation Initiatives and Strategies: Shaping
Attitudes and Changing Behaviors. The
six-member symposium, scheduled to convene from 2 p.m. to
4 p.m. on December 31, 2006, at the Hilton Pasadena in Pasadena,
Calif. will feature a panel of domestic and international
environmental experts engaged in a lively discussion on public
attitudes and behavior trends relating to outdoor water conservation.
Robert Glennon, Professor, University of
Arizona’s Rogers College of Law and author of Water
Follies: Groundwater Pumping And The Fate Of America's Fresh
Waters will moderate the panel:
Dan Lambe, Vice President, Programs, The
National Arbor Day Foundation (Lincoln, NE)
Michael Glassman, Co-Host of Discovery
Home’s Garden Police TV show; president,
Michael Glassman & Associates (Davis, California)
Denis Gourdeau, Water Management Coordinator,
City of Calgary (Alberta, Canada)
Lesley Tait, Senior Environmental Advisor,
Thames Water (London, England)
Jim Trog, Central Control Irrigation
Manager, Four Peaks Landscape Management (Tempe, AZ)
Established in 2004 as an open forum for experts to gather
and further define the relationship between water conservation
and landscape water use, Rain Bird's fifth Intelligent
Use of Water Summit will build upon the success of the
previous four summits by providing unique insight and perspective
into the current issues and strategies for preserving Earth’s
most precious resource.
“It is clear from the panel discussions at Rain Bird’s
previous four summits that a long-term solution to a potential
crisis of global proportions hinges on the ability of both
public and private institutions to implement initiatives
that go beyond creating awareness of the need to conserve
water, and address the various factors that ultimately shape
the public’s behaviors and attitudes towards water
conservation, ” said Dave Johnson, Rain Bird's Director
of Corporate Marketing. “Rain Bird’s fifth
summit will examine how public behaviors and attitudes are
impacted by water conservation policies and measures.”
Rain Bird’s December 31st Intelligent Use of Water
Summit will be the third Summit held in Pasadena, Calif. Previous
Rain Bird Summits have been held in Tucson, Arizona, and
in Provence, France, where a panel of sustainable development
decision-makers and industry experts addressed the outdoor
water conservation issues pertaining to Europe.
“The issues and strategies surrounding water conservation
are constantly evolving, and summits such as these are a
necessary forum for keeping the lines of communication open,
and ultimately finding solutions to a potential global crisis,” added
Johnson.
In addition to organizing the bi-annual Intelligent Use
of Water Summits, Rain Bird devotes significant resources
to its Intelligent Use of Water public initiatives, which
include a series of white papers; public service announcements;
membership on the EPA’s WaterSense steering committee;
partnerships with non-profit organizations; development and
support of elementary and middle school curriculums; and
participation in the Tournament of Roses Parade®, an
annual worldwide stage to communicate the need for water
conservation.
The two-hour Summit will conclude with an audience question-and-answer
session. The panel discussion is open to the public. Transcripts
and photos will be available following the event. More
information on Rain Bird’s previous summits is available
online at http://www.rainbird.com/iuow/summit.htm.
Please contact William Ostedt for information regarding
the summit and/or to obtain media credentials. (wostedt@ppmgcorp.com /310-556-4443)
ABOUT RAIN BIRD
CORPORATION
Based in Glendora, CA, Rain Bird Corporation is the leading
manufacturer and provider of irrigation products and services.
Since its beginnings in 1933, Rain Bird has offered the industry’s
broadest range of irrigation products for farms, golf courses,
sports arenas, commercial developments and homes in more
than 130 countries around the world. Rain Bird has been awarded
more than 130 patents, including the first in 1935 for the
impact sprinkler. Rain Bird and The Intelligent Use of Water™ is
about using water wisely. Its commitment extends beyond products
to education, training and services for the industry and
the community. Rain Bird maintains state-of-the-art manufacturing
assembly facilities in the United States, France, Sweden
and Mexico. www.rainbird.com
###
For More Information Contact:
Stefan Pollack
William Ostedt
The Pollack PR Marketing Group
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com
