LIGHTS, CAMERA, CONSERVE! AS RAIN BIRD’S
INTELLIGENT USE OF WATER™ FILM COMPETITION SHARPENS
THE FOCUS ON WATER CONSERVATION
Environmentally- Focused Film Competition
Opens Call For Short Films That Address The Need For Efficient
Utilization of Earth’s Most Precious Resource
AZUSA, CA (May 14, 2007) - Rain Bird Corporation, the leading
manufacturer and provider of irrigation products and services,
is giving all filmmakers the opportunity to showcase their
talents while bringing about a greater knowledge and awareness
of the need for water conservation in the face of a water
crisis of global proportions. The Intelligent Use of Water
Film Competition seeks short films (1-20 minutes in actual
or excerpted run time) that focus on the topic of water conservation. Narrative,
documentary, animated, experimental and/or student-made productions
should explore approaches and ideas to intelligently manage
and efficiently utilize the Earth’s most precious resource.
Filmmakers who submit their short film (in English) on DVD/VHS
or electronically via the competition website http://www.iuowfilm.com,
will have their films reviewed by a panel of judges with
academic, professional, industrial or governmental expertise
in film and/or water conservation. Finalists will be selected
and invited to a screening event in
Los Angeles at The Los Angeles County Arboretum & Botanic Garden, where the winners will be
announced and awarded cash prizes of $6,000 for judges’ selection
and $3,000 for audience’s pick.
“Films such as Al Gore’s An Inconvenient Truth,
demonstrate the powerful influence that the film medium has
on affecting positive change among the public,” said
Dave Johnson, Rain Bird’s Corporate Marketing Director. “In
light of the great impact that scarcity and mismanagement
of water will have on the whole world, providing forums such
as The Intelligent Use of Water Film Competition enables
people to actively exercise their influence and raise awareness
of these important issues. The solution to the world’s
water problems requires the education, mobilization and involvement
of everyone, and film is an ideal tool for inspiring action.”
All entries must be submitted on DVD or VHS in NTSC format
or as a .mov, .wmv or .mpg file no later than August 15,
2007, for consideration. Visit http://www.iuowfilm.com for
more information on the competition and entry requirements.
Rain Bird’s Intelligent Use of Water Film Competition
is the most recent example in the company's history of creating
programs and initiatives to boost awareness of water conservation.
Rain Bird devotes significant resources to its Intelligent
Use of Water public initiatives, which include a series of
white papers; public service announcements; membership on
the Alliance for Water Efficiency and the EPA’s
WaterSense steering committee; bi-annual Intelligent Use
of Water Summits, partnerships with non-profit organizations;
development and support of elementary and middle school curriculums;
and participation in the Tournament of Roses Parade®,
an annual worldwide stage to communicate the need for water
conservation.
ABOUT RAIN BIRD CORPORATION
Based in Azusa, CA, Rain Bird Corporation is the leading
manufacturer and provider of irrigation products and services.
Since its beginnings in 1933, Rain Bird has offered the industry’s
broadest range of irrigation products for farms, golf courses,
sports arenas, commercial developments and homes in more
than 130 countries around the world. Rain Bird has been awarded
more than 130 patents, including the first in 1935 for the
impact sprinkler. Rain Bird and The Intelligent Use of Water™ is
about using water wisely. Its commitment extends beyond products
to education, training and services for the industry and
the community. Rain Bird maintains state-of-the-art manufacturing
assembly facilities in the United States, France, Sweden
and Mexico. www.rainbird.com
