THE ENVIRONMENTAL INSTITUTE FOR GOLF TEAMS
UP WITH RAIN BIRD TO RELEASE TV PUBLIC SERVICE ANNOUNCEMENTS
URGING WATER CONSERVATION IN THE LAWN AND GARDEN THIS SUMMER
Broadcast Video PSAs Renew Calls For Water Conservation In
The Lawn And Garden And Provide Homeowners With Water-Saving
Tips From Golf Course Leaders
AZUSA, CA · June 1, 2007 -- Rain
Bird and The Environmental Institute for Golf, the philanthropic
arm of the Golf Course Superintendents Association of America
(GCSAA) have joined forces to encourage the practice of water
conservation in the lawn and garden with the release of a
series of broadcast television public service announcements
(PSAs). Each of the non-commercial video PSAs will have homeowners
well on their way to a golf course-like lawn by following
a few of the same basic intelligent lawn-watering tips that
leading golf course management professionals use to keep
their golf courses looking beautiful without wasting water.
The 30-second video PSAs are hosted by Shawn Emerson, a GCSAA
Class A superintendent at the award winning Desert Mountain
Golf Courses in Scottsdale, AZ, and are available free of
charge to those interested in communicating this important
environmental message to their audiences.
"For several decades the golf industry has recognized its responsibility
to use water efficiently, and has been a leader in developing best management
practices that have been applied in other industries," says Shawn Emerson,
the director of agronomy at Desert Mountain Golf Courses in Scottsdale, AZ. "Whether
it's a golf course or a backyard, conserving the Earth's supply of water should
be a primary focus for all, and many of the same water saving techniques that
we use to keep golf courses beautiful can easily be applied at home."
Although most homeowners are familiar with water conserving
practices and products for inside the home, as much as 70
percent of residential water is used outdoors to water lawns
and landscapes. But conserving water does not have to mean
sacrificing healthy grass or flourishing plants. In fact,
a well-maintained lawn and landscape offers many benefits
not immediately visible to the eye, such as stabilizing soil,
moderating climate conditions, lowering energy costs, reducing
noise and air pollution, as well as deterring the spread
of wildfires.
Each PSA addresses different aspects of outdoor water conservation,
including when and how much to water the lawn and garden,
tips on preventing run-off, routine inspections and more.
ABOUT THE GCSAA AND THE INSTITUTE
GCSAA is a leading golf organization and has as its focus
golf course management. Since 1926, GCSAA has been the top
professional association for the men and women who manage
golf courses in the United States and worldwide. From its
headquarters in Lawrence, Kan., the association provides
education, information and representation to more than 21,000
members in more than 72 countries. GCSAA's mission is to
serve its members, advance their profession and enhance the
enjoyment, growth and vitality of the game of golf. The association's
philanthropic organization, the Environmental Institute for
Golf, works to strengthen the compatibility of golf with
the natural environment through research grants, support
for education programs and outreach efforts. Visit GCSAA
at www.gcsaa.org.
ABOUT RAIN BIRD CORPORATION
Based in Azusa, Calif., Rain Bird Corporation is the leading
manufacturer and provider of irrigation products and services.
Since its beginnings in 1933, Rain Bird has offered the industry's
broadest range of irrigation products for farms, golf courses,
sports arenas, commercial developments and homes in more
than 130 countries around the world. Rain Bird has been awarded
more than 130 patents, including the first in 1935 for the
impact sprinkler. Rain Bird and The Intelligent Use of Water™ is
about using water wisely. Its commitment extends beyond products
to education, training and services for the industry and
the community. Rain Bird maintains state-of-the-art manufacturing
assembly facilities in the United States, France, Sweden
and Mexico http://www.rainbird.com.
For More Information Contact:
Media Contact:
William Ostedt
The Pollack PR Marketing Group
310-556-4443 wostedt@ppmgcorp.com
